Estactics

About the project

Estactics is an all-in-one CRM platform built specifically for real estate professionals — agencies, agents, and developers — letting them manage properties, nurture client relationships, run sales pipelines, and execute marketing campaigns all from a single platform, with a free tier and a 4-step onboarding flow to get started.

Project Overview

The platform delivers a unified real estate operating system covering four core areas — property management, client and lead pipelines, marketing campaigns, and access control — designed to scale from solo agents to multi-brand agencies and development firms.

Project Goal

The goal of the project was to replace scattered spreadsheets and disconnected tools with a single, purpose-built CRM for real estate professionals, covering everything from listing a property to closing a deal and running marketing campaigns — with simple onboarding and a free entry tier.

Solution

We built a real estate CRM featuring centralized property listings with Google Calendar-synced viewings and Google Maps integration, a customizable client pipeline with table and Kanban views, an email marketing campaign builder with multi-language templates, and granular role-based access control — backed by tiered pricing from Free through Enterprise.

Key Challenges

Replacing scattered spreadsheets and disconnected tools with a single, unified platform
Building a visual lead pipeline that supports both table and Kanban views without sacrificing performance
Integrating email marketing campaign tools directly into the CRM without requiring additional software
Implementing granular multi-brand permission management that scales across agencies and development firms

Key Features

Property Management — Centralized listings with rich details, Google Calendar-synced viewing scheduling, document and media management, VAT and commission tracking, and Google Maps integration.
Client Management — A customizable lead pipeline with table and Kanban board views, detailed client profiling, budget tracking, and an activity timeline with follow-up reminders.
Marketing Tools — An email campaign builder with customizable multi-language templates, audience segmentation, automated follow-up sequences, and campaign performance analytics.
Access Control — Custom roles with granular permissions, multi-organization and multi-brand support, and centralized team management built to scale.

Final Interface

Features Overview

All-in-One Real Estate CRM

One platform covering the full real estate workflow — from listing a property and scheduling viewings to nurturing leads through a Kanban pipeline, running email marketing campaigns, and managing team access across multiple brands.

Tech Stack

Built on Next.js and Node.js with PostgreSQL, Stripe subscription billing, Google Maps and Google Calendar integrations, Redis-backed campaign queues, and Figma-driven UI/UX design.

next.js + node.js

subscription billing

Metrics

000

Properties Managed

Centralized property listings with rich details, viewings, documents, and commission tracking.

€00

Starting Price / User / Mo

Tiered plans from a free forever tier through Starter, Business (€70), and custom Enterprise.

0

Onboarding Steps

Sign up, import and organize, manage and close, grow and scale — productive within minutes.

0

Brands per Account

Multi-brand support with granular role-based access control for agencies managing multiple teams.

Companies That Build With Us

LOADING...